UBIO at ITB Berlin 2025: The Conversation on Data-Driven Travel Technology
From March 4–6, UBIO exhibited at ITB Berlin 2025, the world’s largest travel trade show, attracting over 100,000 visitors from across the globe. ITB Berlin remains the gold standard for travel technology professionals and innovators to connect, share insights, and drive the industry forward.
For three busy days, our team—Sam, Ali, Harry, Norman, Adar, Marcus, and Rob—represented UBIO at our stand, where we had more than 400 great conversations with travel industry professionals, including both existing customers and potential future customers..
Driving Conversations Around Data
This year, data emerged as the primary talking point for us at ITB Berlin. Our visitors—ranging from OTAs and travel marketplaces to industry analysts and travel tech enthusiasts—were particularly interested in how UBIO’s solutions harness data to drive productivity, scalability, and market intelligence.
At UBIO, we provide innovative tools for rich content and data that can help deliver critical insights across the travel ecosystem. During our conversations, four major benefits of our data solutions were highlighted repeatedly:
- High-quality content: Our AI-driven automation tools deliver rich, accurate, and relevant travel content at scale, improving our customers’ offering, helping to drive revenue and enabling them to differentiate in a highly-competitive market.
- Productivity Gains: Our automation tools streamline traditionally labour-intensive tasks, allowing businesses to allocate resources more efficiently and focus on strategic growth.
- Market Insights: Our solutions enable deep, actionable intelligence by delivering high-quality data, enhancing market understanding and enabling data-driven decision-making.
- Scalability: By aggregating vast amounts of data, UBIO empowers travel companies to scale operations effortlessly, helping expand into new markets and increase market share.
Showcasing Our Product Suite
ITB Berlin 2025 also provided the perfect platform to demonstrate UBIO’s AI-driven automation tools, including our Rich Hotel Content solution, Search and Book API for Hotels and our Competitor Intelligence solutions for OTAs and beyond.
Of all the conversations, visitors were most interested in our Data and Price Intelligence expertise and solutions, a topic that consistently sparked quality discussions and piqued interest from new customers. As the travel technology landscape continues to evolve, our ability to offer real-time, comprehensive data solutions is proving to be a critical differentiator.
Insights and Takeaways
ITB Berlin 2025 was not just about showcasing UBIO’s products—it was about learning, listening, and helping innovation. With over 400 face to face conversations, we gained invaluable feedback from our customers and prospects. This continuous dialogue fuels our commitment to innovation, as we refine our solutions to better serve the travel technology ecosystem.
We left ITB Berlin feeling enthused by the interest in our travel solutions. The event reinforced the importance of high quality content and actionable, high-quality data that powers our clients’ productivity and growth.
Looking Ahead
As UBIO continues to push the boundaries of automation and data intelligence, ITB Berlin 2025 was a powerful reminder of why we do what we do. It’s about enabling our customers to thrive and scale by providing them with the tools and insights they need to stay ahead of the competition.
We’re already looking forward to ITB Berlin 2026, where we look forward to bringing even more innovative solutions to the table. Stay tuned for more insights from the world of travel automation and intelligence!